Jul 13, 2017 Return to Headlines

Coquitlam Launches Colourful All-in-one Program Guide

by Robbin Whachell |

COQUITLAM, BC, July 13, 2017 – Coquitlam has brought the concept of one-stop-shopping to its parks, recreation, and culture Program Guide, to be launched on July 19 in a colourful and easy-to-use format.

Coquitlam’s new all-in-one Program Guide will bring together content from three previous guides – the main Program Guide, aquatics guide and 50+ programs guide – in a modern, colourful and comprehensive package. Residents will find details about fall drop-in and registered programs for all ages and all recreation facilities, and will now be able to register for all programs on the same day (July 26 for fall).

The guide is also greener. Residents will be encouraged to view the online version – featuring videos and other digital content – as printed guides will no longer be distributed to each household four times per year. However, printed copies will be available for pickup at City recreation facilities as of July 24.

The reduced print run, merging of three guides, and change to three seasonal publications per year from four will translate into about 17.5 million fewer printed pages per year.

The fall guide covers September to December 2017, and upcoming editions will cover winter/spring (January to April) and spring/summer (May to August). The longer coverage periods will allow residents to plan further ahead; for example, parents will be able to book 2018 summer camps for their children starting on Mar. 8 – two months earlier than this year.

Other improvements include better paper quality and full-colour production (rather than the former two-colour version on newsprint), and the elimination of non-City advertising, which previously took up about one-third of the space.

The re-imagined guide is the most significant change to the City’s printed guides in 25 years. The changes followed an in-house review during which staff investigated other cities’ practices, gathered input from recreation users, and took a close look at City’s marketing, planning and promotions methods for recreation services. Staff noted that although online views of the City’s program guides have been steadily rising, there was still enough interest in printed guides to continue producing them in a more limited way.
Along with the benefits to users and the environment, the new format is expected to create $35,000 to $45,000 in revenue each year, based on lower labour and production costs, and an expected rise in registrations and One Pass sales from the convenience of having a single guide and registration date.

Copies of the new guide may be viewed at www.coquitlam.ca/programguides as of July 19.


Download related images from our flickr album: https://flic.kr/s/aHskZEyMVe

Media contact:
Mary Morrison-Clark
Manager Community, Recreation and Culture Services