Mar 12, 2019 Return to Headlines

Proposed Development Permit Design Guidelines for Electronic Billboard Signs

by Michelle Frilund |

COQUITLAM, BC, March 12, 2019 – On Feb. 4, 2019, Council granted the first three readings to a bylaw that would allow for third-party electronic billboards in Coquitlam based on the potential for financial revenue to the City and advertising opportunities for both the City and community groups.

To enable location of electronic billboard signs, and provide guidance on design, City staff are preparing proposed Development Permit (DP) design guidelines. These proposed DP design ​guidelines would be adopted through an amendment to the City’s Official Community Plan.

Proposed Design Guidelines and Community Benefits
Staff are working to develop proposed DP design guidelines, which would guide the application and approval for third-party electronic billboard signs. The following categories / types of guidelines are being considered:

  • Design and Materials – to ensure the signs are attractive and weather resistant
  • Siting – to mitigate negative impacts to sightlines for motorists
  • Orientation – to focus exposure towards the road and away from residential areas
  • Display – to limit brightness, and ensure the picture quality adjusts to weather conditions and time of day 
  • Energy conservation – to ensure signs include energy-efficient displays

In addition, staff are developing a policy to outline proposed voluntary community benefits that could be offered as part of new applications for a billboard sign on private property. 

Opportunities for Public Input
Residents who would like to provide their input on these potential design guidelines for third-party electronic billboards can send their feedback to clerks@coquitlam.ca before March 24, 2019. 

Additionally, as part of the legislative process for an Official Community Plan amendment there will be a Public Hearing where the public can also attend and provide input on the proposed DP guidelines. When confirmed, that date will be published at www.coquitlam.ca/billboards as well as in the local paper.

What are electronic billboards?
Third-party signs are those that advertise businesses, services, or items that are not sold or offered on the same property. While third-party signs and electronic billboards are currently prohibited under the City’s Sign Bylaw, many other Metro Vancouver municipalities allow for these types of signs, including Port Coquitlam, Pitt Meadows, Surrey, Abbotsford and New Westminster.

For more information, visit www.coquitlam.ca/billboards.

Media Contact
Chris McBeath
Senior Planner, Development Services